πŸ‡ΊπŸ‡ΈUnited States Β· 70s

Nixon Resigns

A president resigns, the economy staggers, and streaking goes mainstream.

What happened

5 milestones of 1974

Year-round

Stagflation Grips the Economy

Inflation hit 11% while the economy contracted β€” 'stagflation,' a word Americans had to learn. The oil crisis, Vietnam spending, and loose monetary policy collided.

Feb 4

Patty Hearst Kidnapped

Newspaper heiress Patty Hearst was kidnapped by the Symbionese Liberation Army. She later appeared to join them, robbing a bank. Was she brainwashed or willing? America debated for years.

What was playing

70% local Β· 30% international

What was in cinemas

The Godfather Part II

The Godfather Part II

Francis Ford Coppola β€” The rare sequel that equals the original. DeNiro and Pacino. Won Best Picture.

Chinatown

Chinatown

Roman Polanski β€” 'Forget it, Jake. It's Chinatown.' Jack Nicholson in the greatest noir since Double Indemnity.

Blazing Saddles

Blazing Saddles

Mel Brooks β€” Mel Brooks destroyed every Western clichΓ© β€” and every taboo. The funniest film of the decade.

The Texas Chain Saw Massacre

The Texas Chain Saw Massacre

Tobe Hooper β€” Made for $140,000. Leatherface terrorized a generation. Horror went raw.

Young Frankenstein

Young Frankenstein

Mel Brooks β€” 'It's Fronkensteen!' Gene Wilder and Brooks in their comic masterpiece.

What was on TV

Happy Days

1974-1984 β€” 1950s nostalgia for the 1970s. The Fonz said 'Ayyy!' and America loved it.

Good Times

1974-1979 β€” The Evans family in the Chicago projects. 'Dy-no-mite!'

Rhoda

1974-1978 β€” Mary Tyler Moore's best friend got her own show. Rhoda's wedding drew 52 million viewers.

All in the Family

1971-1979 β€” Still #1. Norman Lear dominated television.

The Rockford Files

1974-1980 β€” James Garner as Jim Rockford. The coolest PI on TV lived in a trailer.

How much things cost

Currency: USD

Gallon of milk$1.39
Gallon of gas$0.53
New house (median)$35,900
New car (average)$4,000
Loaf of bread$0.28
Movie ticket$1.87

Inflation: 11.0%

Double-digit inflation hit American families hard. Gas prices spiked 35% in one year. Recession and inflation together β€” stagflation.

Then vs. Now

Inflation-adjusted values

Gallon of milkBLS
1974 (USD)
$1.39
β†’
Today's value ($)
--
Gallon of gasEIA
1974 (USD)
$0.53
β†’
Today's value ($)
--
New house (median)Census Bureau
1974 (USD)
$35,900
β†’
Today's value ($)
--
New car (average)BLS
1974 (USD)
$4,000
β†’
Today's value ($)
--
Loaf of breadBLS
1974 (USD)
$0.28
β†’
Today's value ($)
--
Movie ticketNATO
1974 (USD)
$1.87
β†’
Today's value ($)
--

Technology

UPC barcode scanned

The first UPC barcode was scanned at a grocery store in Troy, Ohio β€” a pack of Wrigley's gum.

Post-It Notes invented

3M's Art Fry found a use for a weak adhesive. Post-It Notes would conquer offices.

Rubik's Cube invented

ErnΕ‘ Rubik created the puzzle in Hungary. It would become the world's best-selling toy.

Liposuction developed

The first modern liposuction technique was developed in Italy.

TCP/IP protocol

Vint Cerf and Bob Kahn published the TCP specification β€” the foundation of the internet.

Pop Culture

Fashion

Wrap dresses (Diane von Furstenberg)Denim on denimEarth shoes

Slang

Streakingβ€” Running naked in public β€” a 1974 craze
Keep on truckin'β€” Keep going, don't stop
Psychedβ€” Excited, pumped up

Behavior

  • Streaking became a national fad β€” including at the Oscars
  • Watergate destroyed trust in government for a generation
  • CB radios became popular as truckers shared gas station intel

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