πŸ‡ΊπŸ‡ΈUnited States Β· 60s

The End of Innocence

A dream, an assassination, and music that changed the world.

What happened

4 milestones of 1963

Nov 22

JFK Assassinated in Dallas

President John F. Kennedy was shot and killed in Dealey Plaza, Dallas. The nation watched in shock as Walter Cronkite delivered the news. Lyndon B. Johnson sworn in on Air Force One.

National trauma β€” respectful, factual, avoid conspiracy theories

Aug 28

March on Washington

250,000 people gathered at the Lincoln Memorial. Martin Luther King Jr. delivered 'I Have a Dream.' The moral peak of the civil rights movement.

Civil rights milestone β€” center Dr. King's words and the movement's courage

Sep 15

Birmingham Church Bombing

A Ku Klux Klan bomb killed four young Black girls at the 16th Street Baptist Church in Birmingham, Alabama. The tragedy galvanized support for civil rights legislation.

Racial violence against children β€” somber, dignified, name the victims

What was playing

70% local Β· 30% international

What was in cinemas

Cleopatra

Cleopatra

Joseph L. Mankiewicz β€” Most expensive film ever made at the time. Elizabeth Taylor's spectacle.

The Birds

The Birds

Alfred Hitchcock β€” Nature attacks. Hitchcock at his most unsettling.

The Great Escape

The Great Escape

John Sturges β€” Steve McQueen on a motorcycle. POW adventure classic.

The Sword in the Stone

The Sword in the Stone

Wolfgang Reitherman β€” Box office hit in the US β€” TMDB 7.2

Jason and the Argonauts

Jason and the Argonauts

Don Chaffey β€” Box office hit in the US β€” TMDB 7.2

What was on TV

The Beverly Hillbillies

1962-1971 β€” #1 rated show. Fish-out-of-water comedy America loved.

Doctor Who

1963-present β€” Debuted on BBC the day after JFK's assassination.

CBS News with Walter Cronkite

1962-1981 β€” 'The most trusted man in America' delivered the JFK news.

How much things cost

Currency: USD

Gallon of milk$1.04
Gallon of gas$0.30
Postage stamp$0.05
Movie ticket$0.85

Inflation: 1.3%

Kennedy-era prosperity. Strong growth, low unemployment, and the promise of Camelot.

Then vs. Now

Inflation-adjusted values

Gallon of milkBLS
1963 (USD)
$1.04
β†’
Today's value ($)
--
Gallon of gasEIA
1963 (USD)
$0.30
β†’
Today's value ($)
--
Postage stampUSPS
1963 (USD)
$0.05
β†’
Today's value ($)
--
Movie ticketNATO
1963 (USD)
$0.85
β†’
Today's value ($)
--

Technology

Touch-tone phones

AT&T introduced push-button phones to replace rotary dials.

Instant replay

CBS used instant replay for the first time during Army-Navy football game.

ZIP codes

US Post Office introduced Zone Improvement Plan codes nationwide.

Pop Culture

Fashion

Mod look emergingShift dressesBouffant hairstylesSlim ties for men

Slang

Fabβ€” Fabulous, wonderful
Bummerβ€” Something disappointing
Hang looseβ€” Relax, take it easy

Behavior

  • The entire nation watched the JFK funeral on television
  • Surfing culture spread from California to the mainstream
  • Civil rights protests became the moral conscience of the nation

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